The Early Spark
At 16, most teenagers were glued to their phones. I was... well, I was still glued to my phone, but for a different reason. I was managing social media accounts, crafting blog posts, and diving headfirst into the world of SEO. Marketing was my first love, and I knew it was more than just a passing phase.
Balancing Act
College was a whirlwind. I pursued my BBA in marketing, all while honing my skills at TheWeblisters, crafting content and mastering the art of SEO. It was a constant juggling act, but I wouldn't trade those late nights for anything.
The Zomato Days
After college, I landed a job at Zomato, where I got to combine my passion for food and marketing. Working directly with the East India Marketing Head, I honed my skills in data-driven strategies, paid advertising, and building brand presence.
The Rosemary Experiment
The pandemic hit, and like everyone else, I was thrown for a loop. But instead of panicking, I leaned into my love of cooking and launched Rosemary, a gourmet food company. It was a whirlwind of learning, from sourcing ingredients to crafting menus to delivering deliciousness (and yes, even making my own cheese!).
The Return to Marketing
After successfully scaling Rosemary, I knew it was time to get back to my roots. I dove into upskilling, earning certifications from Google and LinkedIn, determined to bridge the gap between my passion for storytelling and the practical demands of B2B marketing.
Tic Tactic is Born
Armed with a decade of experience and a newfound understanding of the B2B landscape, I founded Tic Tactic. Our mission: To help businesses tell their stories authentically, build meaningful relationships, and drive real results.
