So, you’re here because you want to stand out?

Good. That means we’re already on the same page.

Hi, I am Varnika Pasari, a.k.a

The B2B Strategist

I Help Founders & Brands Make Their Story Their Superpower

Personal Branding | Storytelling | LinkedIn Growth | Founder @ Tic Tactic

Connect with me

Truths & A Lie—Can You Guess?

(Hint: Only one of these is false. Take a wild guess!)

01

I can craft a killer marketing strategy and whip up a five-course meal from 50 cuisines (but not at the same time)

02

I once threw my shoe out of a window (on a dare) in school—and almost hit a teacher.

03

I’m secretly a master at origami.

04

My dream dinner guest is a toss-up between Seth Godin and Gordon Ramsay.

My Story

I didn’t “fall into” marketing. I ran straight toward it.

The Early Spark

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The Balancing Act

At 18, College was a whirlwind. I pursued my BBA in marketing while honing my skills at TheWeblisters, where I learned what makes online brands tick. Crafting content, mastering SEO, figuring out digital visibility—it was a constant juggling act, but I wouldn’t trade those late nights for anything.

The Zomato Days

At 21, I landed a role at Zomato, working directly with the East India Marketing Head. This was where I truly got hands-on experience in data-driven strategies, paid advertising, and building brand presence

The Rosemary Experiment

At 23,Then, the pandemic hit. Everything changed overnight. Instead of panicking, I leaned into my love for food and launched Rosemary, a gourmet food company. From sourcing ingredients to designing menus to handling operations, I learned the ins and outs of running a brand from scratch. Oh, and I also got married during this time—so, let’s just say 2020 was eventful.

The Return to Marketing

After successfully scaling Rosemary, I knew it was time to get back to my first love—marketing. I focused on upskilling, earning certifications from Google and LinkedIn, determined to bridge the gap between storytelling and business strategy.

Tic Tactic is Born

At 26, armed with a decade of experience and a deep understanding of the B2B landscape, I founded Tic Tactic—a marketing agency built on the belief that branding isn’t about being loud; it’s about being remembered.

🚀 Since then, I’ve worked with 25+ founders and 15+ B2B brands, crafting narratives that don’t just attract attention, but drive real business impact.

Here’s Why You Need Me

I KNOW You Want To…

Build a brand that isn’t just visible, but trusted.Because in B2B, credibility isn’t a nice-to-have—it’s everything.
Position yourself as a thought leader.Not just another voice in the crowd, but someone people actually turn to for insights.
Create meaningful relationships that drive business.Because branding isn’t about shouting into the void—it’s about starting the right conversations.
Showcase your expertise, without the fluff.No viral hacks. No generic content. Just a strong, authentic brand that speaks for itself.
Turn visibility into opportunity. Because real brand-building isn’t about chasing likes—it’s about opening doors.

But let me guess… You’ve been trying, and it’s not quite clicking the way you want it to. That’s where I come in.

💡 I help founders turn their unique story into their biggest business asset.
✨ I craft brand strategies that position you as the go-to expert in your industry.
🎯 I help B2B businesses get visibility that translates into real opportunities.

It’s not magic. It’s just strategy, storytelling, and a whole lot of coffee.

The Tic Tactic Difference: Where Numbers Meet Narrative

About Tic Tactic

We help B2B tech companies turn their messaging from a (buyer-repelling) liability to a competitive advantage — with copy that’s:

My Thoughts

I love to express what crosses my mind…
my experiences and my learnings. Linkedin is my white board