The B2B Strategist

At 16, while most teenagers were glued to their phones, so was I—just for a different reason. Instead of endless texting, I was managing social media accounts, crafting blog posts, and diving deep into SEO. Marketing wasn’t just something I liked; it was something I got. And I knew, even then, that this was more than just a passing phase.

At 18, College was a whirlwind. I pursued my BBA in marketing while honing my skills at TheWeblisters, where I learned what makes online brands tick. Crafting content, mastering SEO, figuring out digital visibility—it was a constant juggling act, but I wouldn’t trade those late nights for anything.

At 21, I landed a role at Zomato, working directly with the East India Marketing Head. This was where I truly got hands-on experience in data-driven strategies, paid advertising, and building brand presence

At 23,Then, the pandemic hit. Everything changed overnight. Instead of panicking, I leaned into my love for food and launched Rosemary, a gourmet food company. From sourcing ingredients to designing menus to handling operations, I learned the ins and outs of running a brand from scratch. Oh, and I also got married during this time—so, let’s just say 2020 was eventful.

After successfully scaling Rosemary, I knew it was time to get back to my first love—marketing. I focused on upskilling, earning certifications from Google and LinkedIn, determined to bridge the gap between storytelling and business strategy.

At 26, armed with a decade of experience and a deep understanding of the B2B landscape, I founded Tic Tactic—a marketing agency built on the belief that branding isn’t about being loud; it’s about being remembered.