Hi. I am Varnika Pasari

The B2B Strategist

Chief Problem Solver & Founder at Tic Tactic

“Marketing with a side of coffee and a huge smile. Let’s build your brand story.”
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Three Truths & a Lie

(Hint: Only one of these is false. Can you guess which?) 😉

1

I can craft a killer marketing strategy and whip up a five-course meal from 50 different cuisines (but not necessarily at the same time).

2

I once threw my shoe out of the window (on a dare) in school and it almost hit a teacher.

3

I'm secretly a master origami.

4

My dream dinner guest is tied between Seth Godin and Gordon Ramsey.

My Story

The Early Spark

At 16, most teenagers were glued to their phones. I was... well, I was still glued to my phone, but for a different reason. I was managing social media accounts, crafting blog posts, and diving headfirst into the world of SEO. Marketing was my first love, and I knew it was more than just a passing phase.

Balancing Act

College was a whirlwind. I pursued my BBA in marketing, all while honing my skills at TheWeblisters, crafting content and mastering the art of SEO. It was a constant juggling act, but I wouldn't trade those late nights for anything.

The Zomato Days

After college, I landed a job at Zomato, where I got to combine my passion for food and marketing. Working directly with the East India Marketing Head, I honed my skills in data-driven strategies, paid advertising, and building brand presence.

The Rosemary Experiment

The pandemic hit, and like everyone else, I was thrown for a loop. But instead of panicking, I leaned into my love of cooking and launched Rosemary, a gourmet food company. It was a whirlwind of learning, from sourcing ingredients to crafting menus to delivering deliciousness (and yes, even making my own cheese!).

The Return to Marketing

After successfully scaling Rosemary, I knew it was time to get back to my roots. I dove into upskilling, earning certifications from Google and LinkedIn, determined to bridge the gap between my passion for storytelling and the practical demands of B2B marketing.

Tic Tactic is Born

Armed with a decade of experience and a newfound understanding of the B2B landscape, I founded Tic Tactic. Our mission: To help businesses tell their stories authentically, build meaningful relationships, and drive real results.

Our Agency

FOR B2B SaaS & TECH
Our mission

We help B2B tech companies turn their messaging from a (buyer-repelling) liability to a competitive advantage — with copy that’s:

  • Crisp
  • Conversational
  • Impossible to ignore.

My Thoughts

I love to express what crosses my mind…
my experiences and my learnings. Linkedin is my white board

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